Privacy Policy | Brilliant Ideas Brilliant Ideas | Privacy Policy

Brilliant Ideas Ltd takes your privacy very seriously and has put in place a privacy policy. The Privacy Policy governs the use of your data and ensures that your personal data is managed with appropriate care. This Privacy Policy was last updated on 30th November 2020. We may review this Privacy Policy from time to time and any changes will be notified to you by posting an updated version on our website and/or by contacting you by email. We recommend you regularly check for changes and review this Privacy Policy whenever you visit our website. In this Privacy Policy the terms (“we”, “us”, “our”) refers to Brilliant Ideas Ltd, for the purposes of the General Data Protection Regulation and it operates as the data controller (“Data Controller”) of the data we hold on you. The registered office is New House Farm, Belper Road, Bradley, Ashbourne, DE6 1LP. If you have any questions about how we collect, store and use your personal information, or if you have any other privacy-related questions, please contact our Data Protection Officer (DPO) by email at

How we collect your information

We may collect and the following information about you: Personal information you give to us – this is information about you that you give to us:

Personal information we collect about you. We may collect the following information:

Personal information we may receive from other sources:

We may obtain certain personal information about you from sources outside our business such as third party companies, for example, subcontractors, credit reference agencies.

What type of personal information do we collect and process

The types of data we may hold relating to you are as follows:

Some of the personal information we collect about you, or which you provide to us about you, may be have special protection. Special categories of personal data include information about physical and mental health status, sexual orientation, racial or ethnic origin, political opinions, philosophical/religious belief, trade union membership, criminal convictions/allegations and biometric data for identification purposes.

Why and how we use your personal information

Why we use your personal information

We only use your personal information where that is permitted by the laws that protect your privacy rights. The legal basis for use of your personal information includes:

How we use your personal information

We use the information we hold on you for the following purposes:

Types of Processing:

Disclosure of your personal information

We will share your personal information internally where it is in our legitimate interests to do so. For example, it is in our legitimate interests to provide you with offers from each of our product ranges, where they are relevant to you or your business. If you ask us not to contact you in future, we will take this as an instruction not to do so and will amend our records accordingly. We may also share your personal information to third parties including:

How long do we keep your information?

We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information will depend on the purposes for which we collect and use it, or as required to comply with applicable laws, or to establish, exercise or defend our legal rights. We do not retain personal information in an identifiable format for longer than is necessary. We may need your personal information to establish, bring or defend legal claims.

Your rights

You have certain rights in relation to your personal information. If you would like further information in relation to these rights, or would like to exercise any of them, please contact us by email at at any time. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. We will respond to your requests in accordance with our obligations under data protection law.

Security and Confidentiality

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our website and any transmission is at your own risk. Once we have received your personal information, we put in place reasonable and appropriate controls to ensure that it remains secure against accidental or unlawful destruction, loss, alteration or unauthorised access.

Use of ‘cookies’

Like many other websites, our websites use cookies (including Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes to our Website). ‘Cookies’ are small pieces of information sent to your device and stored on its hard drive to allow our site to recognise you when you visit.

Links to other websites

Our website may contain links to other websites and apps run by other organisations. This Privacy Policy does not apply to those other websites and apps so we encourage you to read their privacy policies. We cannot be responsible for the privacy policies and practices of other websites and apps even if you access them using any links we provide. In addition, if you linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of the third party website and recommend that you check the policy of any third party website.

Contact us

Please direct any queries about this Privacy Policy or about the way we process your personal information to our Data Protection Officer, using our contact details below. You may write to us at New House Farm, Belper Road, Bradley, Ashbourne, DE6 1LP. You may email us at