Brilliant Ideas

At Brilliant Ideas, we invent and manufacture safety products for the construction industry.

They’re widely used by main contractors, house builders, structural frame contractors (steel, concrete and timber), crane hire companies, lifting specialists and health and safety professionals – among others.

The inventions have all been developed by Chris Massey; he’s an entrepreneur and Managing Director of Brilliant Ideas and our sister company Beresford’s Flooring – a pre-cast concrete flooring installation specialist.

Safer, faster and cheaper

The inspiration for Brilliant Ideas, stems from Chris’s time ‘working on site’ at Beresford’s Flooring, in his twenties. His understanding and experience of work practices on a construction site meant that whenever he was on a challenging job, he was able to come up with a better way of doing it – which was safer, faster and cheaper.

Beresford’s Flooring Limited was founded in 1967 and Chris joined them in 1992. It was in 2000, that Chris took control of the business, formed Brilliant Ideas Ltd as a sister company and never looked back.

Brilliant Ideas in Numbers

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Minutes it takes to recover a stranded operative using our net recovery system

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Number of Awards Brilliant Ideas products have won

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The rated capacity in stone, of our hole covers

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Years of experience (plus some) of directly employed staff

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The load capacity of our ALIMATS® in tonnes per metre squared

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The number of stacker packers used in Barcelona Cathedral

“We’re using ALIMATS on our HS2 project in Birmingham because they come with an impressive load comparison chart – and they can be unloaded and placed into position without mechanical aids.”

John Whitham, Balfour Beatty Modular